SAAB MAGAZINE | SAAB
Content Strategy | Editorial & Design Supervision | Project Management

Research done by Frederick Reichheld of Bain & Company (the inventor of the net promoter score) shows increasing customer retention rates by 5% increases profits by 25% to 95% . That sweet math is why Saab embraced content marketing through a global magazine designed to stay connected with customers between car purchases. The kind of magazine you wouldn’t be embarrassed to leave on your coffee table.

I managed 5 language editions, helping Saab build a loyal audience by publishing engaging articles and photography reflecting Saab’s focus on design and technological innovation.

360 DEGREES | KANTAR MEDIA
Content Strategy | Writing/editing/interviewing | Photo & video shoot management

Today’s shiny new object is often hyped as tomorrow’s deeply disruptive innovation. 360 Degrees, Kantar Media’s global thought leadership website helped clients make sense of the key trends, challenges and opportunities in the advertising, media and marketing industries.

I developed the editorial strategy, and distribution of the US edition, creating multimedia content: interviewing key executives, writing articles and producing video and photoshoots.