DATA ANALYTICS

KPI DASHBOARD | Nordot
Dashboard Creation

Built KPI dashboard (page views, impressions, revenue) in Data Studio for Nordot.co, an international content Syndication platform.

SALES ANALYTICS | MARCHEX
Sales Data Analysis

Are sales tracking to forecasts? What’s working and what isn’t?
I worked with Client’s Sales leaders to answer these essential questions by breaking down and visualizing sales trends for quarterly business reviews.

KPI ANALYTICS | CENTERFORCE CONFERENCES
Metrics development | Dashboard Creation | Projection Models

Starting from an analytics blank page, I gathered data, developed all metrics and tracking processes to create KPI dashboards allowing to plan marketing campaigns, measure progress and forecast what if scenarios projecting the number of attendees.