KANTAR MEDIA
Advertising | Website | Microsite | Sales Materials | Signage | Tradeshow Presence | Email

When TNS Media acquired two digital marketing tracking companies, they joined 5 existing business units, tracking everything from social media to political advertising. This created an alphabet soup of brands that were not aligned in their go to market strategy. It became essential (both internally and externally!) to integrate all businesses under one brand to go to market consistently.

The result was Kantar Media, a bold new brand that federated all capabilities under one roof. I led the launch of the brand in the US, including launch ad campaign, website, signage, sales materials, promo material and internal reveal party.

GOTHAM MYSTERIES
Visual identity | Customer experience | Website

Building a passion project for NYC, history and games into a business was the spark that led me to develop the branding and immersive gaming experience for Gotham Mysteries – a scavenger hunt based on the history of New York City.